Center for Inquiry Sues CVS Pharmacies for Marketing of ‘Sham’ Homeopathy

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At many pharmacies in the United States, homeopathic remedies are displayed side by side along with tested and approved over-the-counter medications, giving the public the misleading impression that they have also been found legitimate and effective.

The Center for Inquiry (CFI), copublisher of the Skeptical Inquirer, has been working diligently for the past few years to make sure homeopathic remedies and other “pseudoscientific” medical products are not presented to the public in a false or misleading way. Until now, CFI’s efforts have been focused on promoting accurate labeling and marketing of homeopathic remedies. It has worked closely with U.S. federal regulatory agencies such as the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) to bring about improvements in that area.

Now CFI has taken the next big step. It has sued the United States’ largest pharmacy chain, CVS Health Corporation, for “a continuing pattern of fraudulent, deceptive, and otherwise improper marketing practices” in its promotion and display of homeopathic remedies. It says CVS’s practices “falsely present homeopathic products as equivalent alternatives to science-based medicines” and misrepresents them as effective treatments for specific diseases and symptoms.

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