Do Cosmetic Consumers Really Know What Ingredients They Are Using? An Inquiry into the Search for the ‘Truth’

Dr. James V. Gruber

Originally published in EuroCosmetics (, an international cosmetics trade journal, under the title “Do ‘Educated’ Consumers Really Know What They Are Using? An Inquiry Into the Search for Truth” 26 (2018) 42–45 and is reprinted here by permission. This article examines the question whether, in the age of easy access to information, cosmetic consumers truly understand …

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